Tim P. Fletcher

Tim P. Fletcher

Adjunct Faculty


Tim Fletcher is an adjunct member in the School of Design where he teaches Practicing Design. He is interested in developing languages and understanding in order to allow designers and business people to truly benefit from design. Fletcher is also currently developing design thinking as an understandable business philosophy, along with other leaders in the field. Fletcher is the Business Development Manager for Daedalus, a Pittsburgh-based product development consulting firm that specializes in medical, laboratory, occupational safety, and B2B products.

His areas of research interest include design thinking and business model design. Fletcher is currently presenting the design thinking business mental construct to business leaders, MBA students, designers, and the general public. He is further developing design thinking as cultural development construct within companies in order to create a truly strategic mindset.

Fletcher’s background in design and new product development spans both large and small corporations as well as consulting. Prior to joining Daedalus, Fletcher taught Industrial Design and Design Thinking at Hong Kong Polytechnic University. He has worked in the consumer and commercial electronics, infant products, and sporting goods industries. He has been working with manufactures and clients in Asia since 1989. He holds 14 design patents and 5 utility patents in the US and Europe. Fletcher has been a member of the Industrial Designers Society of America (IDSA) since 1989. He has been in the appointed position of International Liaison Officer – Asia, building bridges between IDSA and industrial design in Asia. He has also been on the Board of Directors. Previously he has been elected to the positions of Chapter VP, Southern District VP and Carolina Chapter Chair. In 2009, Fletcher was honored with a Fellowship in IDSA, the highest honor the society bestows.

Fletcher holds a Master of Design from The Hong Kong Polytechnic University and a BED in industrial Design from North Carolina State University.